voice-and-tone.md markdown

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sha256:fbe982a22c05c6fe2e93876f250deecdb43d883f648b4e1810c7546caa9f17db docs: activate KNOWTATION- board identity and preserve livi… Human minor ⚠ breaking 3 days ago

title: "Style guide — voice and tone" project: "editorial-ops" tags:

style-guide
brand
writing date: 2026-04-07

Voice and tone

Voice — Calm expert neighbor: competent, plainspoken, never sneering at beginners.

Tone — Warm by default; more direct in error messages and security notes.

Principles

Lead with the user outcome, then the mechanism.
Prefer short sentences; one idea per line in UI copy.
Avoid hype adjectives (“revolutionary,” “game-changing”) unless tied to measurable proof.

Do / don’t

Do	Don’t
“Your notes stay in a folder you control.”	“We leverage best-in-class synergies.”
“If sync fails, check your API token.”	“Oops! Something went wrong.” (without next step)
“Try this on a copy of your vault first.”	“Simply run the migration.”

Words we like

vault, index, export, plain Markdown

Words to use carefully

AI — name the task (“summarize,” “extract tasks”) not the mystique.
Local-first — define once per article for new readers.

Owner — editorial lead; review after major product positioning changes.

File History 1 commit

sha256:fbe982a22c05c6fe2e93876f250deecdb43d883f648b4e1810c7546caa9f17db docs: activate KNOWTATION- board identity and preserve livi… Human minor ⚠ 3 days ago