Voice and tone

Voice — Calm expert neighbor: competent, plainspoken, never sneering at beginners.

Tone — Warm by default; more direct in error messages and security notes.

Principles

Lead with the user outcome, then the mechanism.
Prefer short sentences; one idea per line in UI copy.
Avoid hype adjectives (“revolutionary,” “game-changing”) unless tied to measurable proof.

Do / don’t

Do	Don’t
“Your notes stay in a folder you control.”	“We leverage best-in-class synergies.”
“If sync fails, check your API token.”	“Oops! Something went wrong.” (without next step)
“Try this on a copy of your vault first.”	“Simply run the migration.”

Words we like

vault, index, export, plain Markdown

Words to use carefully

AI — name the task (“summarize,” “extract tasks”) not the mystique.
Local-first — define once per article for new readers.

Owner — editorial lead; review after major product positioning changes.

File History 5 commits

sha256:87f84653ce4706be8c65b0c4494ed6fb891213cca82db2b1824772cddc41a752 feat(auth): durable MCP OAuth refresh via shared strong sto… Agent minor 63 days ago

sha256:873e30b7fafe601346295f8f4289f388f21d8f715f28584d5481899ba2b714fc Merge pull request #249 from aaronrene/muse-mirror Agent 80 days ago

sha256:d8c648b20a4d53b2673c5c082ee7edfa7b2fc9b11080832da1f38807b6bf940b fix(7C-L1b): route hosted delegation proposals through cani… Human minor ⚠ 83 days ago

sha256:2827ba9e7632a4b141c50caf1e8f7d77abbc3515be20e7465f2bccb0ac4edf91 fix: repair endpoint now sets has_active_subscription when … Human minor ⚠ 103 days ago

sha256:6a102aafafdfe7e70a24f4e59740200f0ee713ce7915f1b53e9d4ba5ee8b4410 Initial Muse snapshot Human 135 days ago