---
title: "Born Free organic influencer outreach playbook"
project: born-free
tags: [playbook, outreach, influencers, gtm, born-free, partners-not-promoters]
date: 2026-04-30
last_review: 2026-04-30
source: bornfree-hub
source_id: docs/marketing/ORGANIC-INFLUENCER-OUTREACH-PLAN.md
upstream_path: /Users/aaronrenecarvajal/bornfree-hub/docs/marketing/ORGANIC-INFLUENCER-OUTREACH-PLAN.md
upstream_created: 2026-02-21
intent: "Pre-launch organic outreach: Experience Keys + credits, no cash, no paid promo language; partners not promoters."
depends_on:
  - projects/born-free/style-guide/voice-and-boundaries.md
  - projects/born-free/outlines/positioning-and-messaging-2026-04.md
  - projects/store-free/research/public-sources-2026.md
---

# Born Free organic influencer outreach playbook

> **Vault import of `bornfree-hub/docs/marketing/ORGANIC-INFLUENCER-OUTREACH-PLAN.md` (created 2026-02-21).**
> The upstream file is the canonical source. This vault copy exists so the OpenClaw outreach agent
> can read it via Knowtation MCP `get_note` alongside the Born Free voice guide and positioning
> outline. When the upstream changes, re-import (preserve `source` and `upstream_path` in this
> frontmatter) and re-index. Edits to outreach voice belong in `projects/born-free/style-guide/voice-and-boundaries.md`,
> not here.

---

## 1. Strategic context

### What we offer (no cash)

| Asset | Value | Caveat |
|-------|-------|--------|
| **Member NFT** | Full membership, DAO voting, platform access | Free KYC via code `BORNFREE100` |
| **CreditNFT** | Credits for future stays (550 ≈ 1 night) | Properties pre-launch — faith in launch is required |
| **Experience Key** | Full bundle (credits + Art NFTs) | ~$550 equivalent, renews for life |

### What we ask

- **Not:** paid promotion, scripted posts, guaranteed ROI.
- **Yes:** genuine support if the project resonates. Share the vision. Partners who believe.

### Positioning statement

> Born Free is building community-owned property access — credits renew forever, no middlemen, DAO governance. We are pre-launch and gifting Experience Keys + credits to early believers who want to own a piece of what comes next. This is for humans who like adventures and building something together.

---

## 2. Organic discovery (no paid platforms)

### Free channels

| Channel | Method |
|---------|--------|
| **Instagram** | Search: travel creator, Web3 travel, property access, community living |
| **Twitter / X** | Lists: Web3 founders, travel creators, DAO enthusiasts |
| **YouTube** | Search: travel vlog, property tour, Web3 explained → About page for email |
| **LinkedIn** | "Travel content creator", "Lifestyle influencer", "Web3 advocate" |
| **Newsletters** | Beehiiv, Substack — travel / Web3 authors |
| **Podcasts** | Travel / Web3 podcast guests (often smaller, more receptive) |
| **Reddit** | r/digitalnomad, r/travel, r/ethereum, r/avalanche |
| **Discord / Telegram** | Web3 + travel communities — engaged members |

### Contact extraction (manual)

- **Link in bio** → Linktree / Beacons → business email.
- **Instagram "Contact"** → business email.
- **YouTube About** → business email.
- **Website** → Contact page.

---

## 3. Tiered offer by follower count

| Followers | Offer |
|-----------|-------|
| 1K–10K | Member NFT + 550 credits (≈ 1 night) |
| 10K–50K | Member NFT + 1,100 credits (≈ 2 nights) |
| 50K–100K | Member NFT + 2,750 credits (≈ 5 nights) |
| 100K+ | Member NFT + Experience Key equivalent (5,500+ credits) |

Adjust by engagement rate and fit. Micro-influencers often outperform macro on authenticity.

---

## 4. Messaging templates

### Email (primary)

```
Subject: Partner invite — Early access to Born Free

Hi {{name}},

I'm {{your_name}} from Born Free. We're building community-owned property access — credits renew for life, no middlemen, DAO governance. Think Airbnb meets Web3, owned by its members.

We're pre-launch and looking for partners who believe in the vision. Not paid promoters — people who want to be part of the story from day one.

What we're offering:
• Free membership — use code BORNFREE100 for waived KYC
• Experience Key + credits (tiered by your reach — we want to be fair)
• Credits that renew annually, forever
• First access to properties once we onboard them

What we ask:
• Share what we're building with your audience — in your own words
• No script, no obligation. Just genuine support if it resonates

We're not hiring influencers. We're building a community of people who want to own a piece of what comes next.

If that sounds like you, reply here or sign up at app.bornfree.io with code BORNFREE100. I'll personally follow up to gift your Experience Key and credits.

— {{your_name}}
```

### Instagram DM

```
Hey {{name}} — I've been following your content on {{topic}}. We're building Born Free, a community-owned property platform (credits renew for life, DAO governance). Pre-launch, looking for partners who believe in the vision — not paid posts. We're gifting Experience Keys + credits to early supporters. Code BORNFREE100 for free signup. Would love to share more if you're curious.
```

### Twitter / X DM

```
{{name}} — Building Born Free (community-owned property access, credits renew forever). Pre-launch, gifting Experience Keys + credits to early believers. Not a promo deal — looking for partners. BORNFREE100 for free signup. DM if you want the full story.
```

---

## 5. Outreach cadence

| Day | Action |
|-----|--------|
| 0 | Add to tracker |
| 1 | Send email or DM |
| 5 | Polite follow-up if no reply |
| 10 | Final follow-up |
| 14 | Mark non-responsive |

---

## 6. Tracker fields (Notion / Airtable / sheet)

| Field | Purpose |
|-------|---------|
| Name | Creator name |
| Handle | @username |
| Platform | IG, X, YT, etc. |
| Followers | For tier assignment |
| Email | If found |
| Contact method | Email, DM |
| Status | Research → Outreached → Replied → Partnered / Declined / No response |
| Date contacted | |
| Notes | Fit, content style |

---

## 7. Coupon code

`BORNFREE100` — Free KYC (waives signup cost).

> Verify code is active in Stripe / Blockpass before campaign.

---

## 8. Voice and claims discipline (do not skip)

Before any draft is sent, the agent or human must read **`projects/born-free/style-guide/voice-and-boundaries.md`** §3 (voice), §4 (vocabulary — never "paid influencer"; always "partner" / "early believer" / "support"), §5 (no investment / legal / medical promises; no fabricated metrics or testimonials) and §6 (urgency must be tied to a real date or capacity, never fake countdowns).

Outreach drafts that violate any of those go back to draft, never `published/`.

---

## 9. Related

- Upstream canonical file: `bornfree-hub/docs/marketing/ORGANIC-INFLUENCER-OUTREACH-PLAN.md`
- Sibling agent framework: `projects/born-free/playbooks/agentic-marketing-framework.md`
- Voice gate: `projects/born-free/style-guide/voice-and-boundaries.md`
- Born Free umbrella positioning: `projects/born-free/outlines/positioning-and-messaging-2026-04.md`
- BornFree marketing rule (cross-repo Cursor rule): `bornfree-hub/.cursor/rules/marketing.mdc`