--- title: "Born Free agentic marketing framework" project: born-free tags: [playbook, framework, ai-agents, marketing-ops, born-free, openclaw] date: 2026-04-30 last_review: 2026-04-30 source: bornfree-hub source_id: docs/marketing/AGENTIC-MARKETING-FRAMEWORK.md upstream_path: /Users/aaronrenecarvajal/bornfree-hub/docs/marketing/AGENTIC-MARKETING-FRAMEWORK.md upstream_created: 2026-02-21 intent: "How OpenClaw + Knowtation agents discover, draft, and follow up with creators while staying inside the Born Free voice gates." depends_on: - projects/born-free/style-guide/voice-and-boundaries.md - projects/born-free/outlines/positioning-and-messaging-2026-04.md - projects/born-free/playbooks/influencer-outreach.md - projects/store-free/research/public-sources-2026.md --- # Born Free agentic marketing framework > **Vault import of `bornfree-hub/docs/marketing/AGENTIC-MARKETING-FRAMEWORK.md` (created 2026-02-21).** > The upstream file is the canonical source. This vault copy lives here so OpenClaw agents (script, > social, outreach, blog, etc.) can read it via Knowtation MCP `get_note` together with the Born > Free voice guide, positioning outline, and the outreach playbook. Re-import on upstream changes > and re-index. Edits to underlying voice / claims belong in `projects/born-free/style-guide/voice-and-boundaries.md`, > not here. --- ## 1. Overview This framework defines how to use AI agents (Cursor, MCP tools, and external AI) for Born Free marketing — **organic influencer outreach**, content creation, and ongoing marketing operations. ### Core principles - **Human in the loop** — you approve outreach, content, and strategy. AI drafts and researches. - **Evidence based** — use real data (screenshots, follower counts, engagement) not assumptions. - **Scalable** — templates and workflows that work for 10 or 1,000 creators. - **Authentic** — messaging reflects "partners, not promoters" — community building, not transactional. --- ## 2. Tool stack ### Cursor (primary human surface) - **Agent mode** — multi-step tasks, code, docs, file edits. - **Chat** — quick drafts, Q&A, strategy. - **Rules** — `bornfree-hub/.cursor/rules/marketing.mdc` for consistent marketing context. ### MCP tools (when available) | Tool | Use | |------|-----| | **Knowtation MCP** (`search`, `get_note`, `write`) | Read voice guide, outlines, public-sources registry; write drafts back into the vault under `projects/born-free/drafts/`. | | **Browser** | Navigate, capture screenshots, extract contact info from creator profiles. | | **Web fetch** | Pull public pages (Linktree, About pages) for contact extraction. | | **Task / subagents** | Run parallel research (e.g. find 20 creators in parallel). | ### Orchestration (OpenClaw 4.27) - **Codex Computer Use** for desktop control (open browser, post to social, upload thumbnail). - **DeepInfra single key** for chat, embeddings, image generation, TTS — same `DEEPINFRA_API_KEY` that hosted Knowtation Hub uses (`KNOWTATION_CHAT_PROVIDER=deepinfra`), so the LLM bill is unified. - **Cron-driven** content agents wake every morning, draft into vault `drafts/`, then a review dashboard waits for human approve before publish. ### External (optional) - **Notion / Airtable** — tracker (manual or API). - **Spreadsheet** — CSV export for bulk import. --- ## 3. Cursor rules for marketing Maintained in `bornfree-hub/.cursor/rules/marketing.mdc`. Key rules: - **Positioning:** Partners, not promoters — community building, early believers, human adventure. - **No cash offers** — Experience Keys, CreditNFTs, Member NFT only. - **Pre-launch** — properties coming, faith in platform is the caveat. - **KYC code:** `BORNFREE100` for free signup. - **Tone:** Warm, direct, human. No corporate jargon. Avoid "paid influencer" language — use "partner", "early believer", "support". Emphasize: credits renew forever, DAO governance, community-owned, Strength In Numbers. Agent-side enforcement: every draft must cite **`projects/born-free/style-guide/voice-and-boundaries.md`** path in its output and pass that file's §8 ten-question checklist before promotion to `published/`. --- ## 4. Workflows ### A. Influencer discovery from screenshots Use when sharing screenshots of 0 matches or search results. - **You provide:** screenshots of Modash / other platform results. - **Agent analyzes:** search terms used, filters applied, suggested alternative queries, free manual discovery paths. - **Agent outputs:** refined search strategy + list of free channels to try. > "I'm sharing screenshots of my influencer search. [Attach screenshots]. I got 0 matches. Help me: (1) analyze what might be wrong with my search, (2) suggest alternative search terms and free discovery methods, (3) create a manual discovery checklist I can follow outside paid platforms." ### B. Screenshot → contact extraction - **You provide:** screenshots of creator profiles (Instagram, YouTube, etc.). - **Agent extracts:** name, handle, platform, followers, contact method, content fit notes. - **Agent outputs:** structured rows for tracker (CSV or markdown table). > "Extract influencer contact info from these screenshots. For each: name, handle, platform, followers (if visible), email or contact method, content fit. Output as a table I can paste into my tracker." ### C. Personalized outreach draft - **You provide:** creator name, handle, platform, follower count, content notes. - **Agent drafts:** personalized email / DM using templates from `projects/born-free/playbooks/influencer-outreach.md`. - **You review and send.** > "Draft a [email | Instagram DM | Twitter DM] for [creator name] @[handle]. They have [X] followers, focus on [content topic]. Use the partner positioning from `projects/born-free/playbooks/influencer-outreach.md` and tone from `projects/born-free/style-guide/voice-and-boundaries.md`. Tier: [1K–10K | 10K–50K | …]." ### D. Follow-up sequence - **Agent drafts:** day-5 and day-10 follow-ups (shorter, warmer). - **You review and send.** > "Draft a [day 5 | day 10] follow-up for [creator]. Original outreach was [email / DM]. Keep it brief, no pressure, one clear CTA." ### E. Content creation (general) - **You provide:** topic, audience, tone. - **Agent drafts:** using Born Free facts from `projects/born-free/research/whitepaper.md` (when imported) and the public-sources registry. - **You review and publish.** > "Draft [content type] for Born Free. Topic: [X]. Audience: [X]. Use facts from `projects/store-free/research/public-sources-2026.md` and `projects/born-free/research/whitepaper.md`. Tone: partner / early believer." --- ## 5. Task decomposition (agentic) For complex marketing tasks, break into sub-tasks: | Task | Sub-tasks | Agent role | |------|-----------|------------| | **Influencer campaign** | 1) Discover 2) Extract contacts 3) Draft outreach 4) Track follow-ups | Research, draft, structure | | **Launch content** | 1) Blog 2) Social posts 3) Email to list | Draft, iterate | | **Landing page** | 1) Copy 2) CTA 3) SEO | Draft, suggest | | **Analytics review** | 1) Parse data 2) Summarize 3) Recommend | Analyze, summarize | Use the `todo_write` tool (in Cursor) or OpenClaw's task graph (in production cron jobs) for multi-step tasks. Mark complete as you go. --- ## 6. Screenshot analysis workflow ### Step 1 — you share - Screenshots of Modash / other platform (search results, filters, 0 matches). - Or: creator profiles for contact extraction. ### Step 2 — agent analysis **For 0 matches:** - Search terms used. - Filters that might be too narrow. - Alternative: "travel creator", "lifestyle influencer", "Web3", "property", "community". - Free manual discovery paths. **For creator profiles:** - Extract: name, handle, platform, followers, contact. - Content fit score (1–5). - Suggested tier. ### Step 3 — agent output - Structured table or CSV. - Refined search strategy. - Next actions. --- ## 7. Quick reference prompts | Need | Prompt | |------|--------| | **Refine search** | "I got 0 matches on [platform]. Screenshots: [attach]. Suggest alternative search terms and free discovery methods." | | **Extract contacts** | "Extract influencer info from these screenshots. Output as table: name, handle, platform, followers, contact." | | **Draft outreach** | "Draft [channel] for [creator]. [follower count], [content notes]. Partner positioning from `projects/born-free/playbooks/influencer-outreach.md`." | | **Follow-up** | "Draft day-5 follow-up for [creator]. Original was [brief]. Keep it short." | | **Content** | "Draft [type] for Born Free. Topic: [X]. Audience: [X]. Facts from `projects/born-free/research/`." | | **Strategy** | "What's the best way to [X] for Born Free's organic influencer campaign? Constraints: no paid platforms, partner positioning." | --- ## 8. File structure (cross-repo + vault) ``` bornfree-hub/docs/marketing/ # source of truth (Git) ├── ORGANIC-INFLUENCER-OUTREACH-PLAN.md ├── AGENTIC-MARKETING-FRAMEWORK.md └── … vault/projects/born-free/ # this Knowtation vault (read by agents via MCP) ├── style-guide/voice-and-boundaries.md ├── outlines/positioning-and-messaging-2026-04.md ├── playbooks/ │ ├── influencer-outreach.md # vault import of upstream plan │ └── agentic-marketing-framework.md # this file └── drafts/ # OpenClaw agents write here ``` --- ## 9. Next steps 1. **Verify `BORNFREE100`** — ensure coupon is active in Stripe / Blockpass. 2. **Wire OpenClaw agents** to Knowtation hosted MCP (JWT + `X-Vault-Id` from Settings → Integrations → Hub API). Outreach agent reads `projects/born-free/style-guide/voice-and-boundaries.md` + this file before drafting. 3. **Share screenshots** — when ready, attach for agent analysis. 4. **Start tracker** — Notion, Airtable, or spreadsheet. 5. **Pilot first 10** — send 10 outreach messages, refine based on replies, log retro under `projects/born-free/research/outreach-retro-.md`.